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Marketing Executive
We invite you to become part of The Phoenicia Story
Work at The Phoenicia Malta
Why? Besides, being a historical 5-star gem, a cherished national treasure, and beloved local landmark, The Phoenicia Malta has been attracting stars, socialites and the crowned heads of Europe for over 60 years. All our guests and employees alike, are our very own ‘stars’, our pride and joy.
A career promise for the stars of the industry (past, present and future).
Our commitment to work is the fruit of a unique collaboration, and a truly professional philosophy. We are all about giving a beautiful part of ourselves in each aspect of our thriving hotel operations. We promise you, that it will be a seriously enriching growth experience. A career you will always be proud of. Discover more, today.
Role Description
The Marketing Executive role is to assist in driving and implementing the Marketing strategy which will bring The Phoenicia Malta’s vision and values to life through all types of communication for both external and internal audiences.
The plan will incorporate consistent messaging across all media and will be proactively planned in accordance with the revenue goals of the property as well to position the hotel as the leading luxury hotel in Malta. The role includes working closely with the PR and Marketing Manager, DOS&M, and HODs to develop a social media strategy which is both revenue generating and building awareness for the property and its services.
Essential Duties & Responsibilities
Operational
- Based on the revenue strategy will develop the annual Social Media plan in close collaboration with the PR and Marketing Manager and DOS&M
- Is a strong ambassador for representing The Phoenicia Malta brand and proudly brings to life the values of the hotel and its brand.
- Maintains relationships with local and international influencers and bloggers, assists with visits and responds to requests for information.
- Consolidates monthly reports on results of online actions – engagement, reach, success with events etc. and presents these to all HOD’s.
- Maintains daily posts to hotel social media platforms. These posts must be aligned with positioning of the property.
- Constantly strive to grow followers of all property social media platforms.
- Managing the logistics for any photoshoots in the property.
- Is proactive in planning and promotion of special events such as Easter, Christmas etc. These events should be planned and scheduled with a minimum of 3 to 4 months from date of implementation.
- Provides support to Marketing & PR Manager through provision of solid and on brand content for website and other newsletters as required.
- Is focused on producing results in alignment with strategic goals of the Sales and Marketing department and objectives of The Phoenicia Malta.
- Supports Human Resources team in development of content to engage internal customers to create pride in working for the property.
- Co-ordinates and participates as an active member in the monthly PR & Marketing meetings and ensures actions as agreed are implemented in a timely manner.
- Manages and proactively updates Leadership and HODs on any photo shoots or special events in the property.
- Ensures all property communications adhere to creative brand guidelines.
- Provides on-brand content as required for any hotel communications as is necessary.
- Proactively collates competitor analysis in relation to online presence, special events and other events of interest and communicates this on regular basis to the PR & Marketing Manager and DOS&M.
- Supports the hotel operation in times of demand to ensure client satisfaction.
- Conducts site visits and site inspections in a way which showcases The Phoenicia Malta as leading 5-Star hotel in Malta as required to support the PR & Marketing team.
- Includes PR & marketing Manager and DOS&M and other senior members of the team in client meetings as is relevant.
- Develops opportunities to pro-actively position the Phoenicia Spa and Wellness as Malta’s Leading Spa through solid marketing plan.
- Effectively resolves guest issues that arise on a day-to-day basis and brings issues to the attention of leadership as appropriate.
- Contributes in a positive way to building a strong and positive team spirit within the sales and marketing team.
- Supports the DOS&M and PR & Marketing Manager in adhoc activities as necessary.
Miscellaneous
- Attends the morning operations meeting as necessary to represent Sales and Marketing team
- As the hotel’s level of business varies considerably, there is a need for flexibility in attitude, approach and working hours.
- The above description is not to be regarded as exhaustive. Other tasks and responsibilities of a broadly comparable nature may be added on a temporary or permanent basis, as appropriate.
Desirable Experience, Qualifications, & Attributes
- Minimum three years’ experience in a similar position in a 5-star international hotel environment
- Minimum of Diploma or bachelor’s degree in marketing or related field
- Positive mindset and willingness to exceed targets.
- Strong understanding of market trends and consumer behavior.
- High level of skill in development of content – written and visual
- Expertise in Luxury Hotel segment preferred
- Proven knowledge of effective use of social media for the hotel sector
- A strong communicator – both written and in person.
- Passionate about delivering the highest levels of service
- An excellent command of English both written and oral, Maltese preferred.
- Ability to work to strict deadlines in an organised fashion and on own initiative.
- Proven experience in development and implementation of a PR & Marketing Strategy and plan.
- Working knowledge of Microsoft Office System.
- Working knowledge of Canva would be considered an asset.
Are you the one we are looking for?
Discover more about this exciting opportunity to join one of The Leading Hotels of the World.
The Phoenicia Malta offers a safe haven to connect to people, and embrace inspiring stories. We have been delivering exceptional service to guests from all over the world. Our ultimate goal is to be the most amazing place to stay in the Mediterranean, while offering you the chance to be very much, an integral part of ‘the family’. Our hotel is a proud member of The Leading Hotels of the World. And we want you to be part of it.
